A successful website is much more than just great design and content. Beyond aesthetic appeal and copy that converts, there are considerations such as SEO and other technical issues to take into account. These can impact your site’s visibility, the amount of traffic your website receives, and how targeted and relevant your traffic is. Here are some of the main things to consider when building a website, as well as the people who can assist you with creating an effective website and marketing your business online.
Setting up your website
If you don’t already have a website or if you are looking to upgrade your website, the first person to speak to is a web designer. Web designers can usually help you regardless of the type of website you’re thinking of building. This is true whether you’re in a niche area with specific design requirements or looking for quality ecommerce website design. Your website designer may be able to provide ideas about the different design and functional elements suitable for your new website.
Copy is an integral part of your website as well as for other marketing materials. Effective copy brings the vision you have for your brand to life by giving your business its voice. It helps you communicate with and persuade potential leads. Like good design, good copy can make the difference between a lead leaving your website and a visitor deciding to contact you to purchase your product or service.
Logo and graphic designer
If you use a logo, it should feature on your website to enhance brand recognition. An appropriate logo that reflects your brand personality, along with excellent graphics, can solidify your online presence and enrich your brand image in the minds of your target market. It’s no wonder many businesses work closely with professional graphic designers to design a suitable logo and accompanying graphics.
Marketing your website
Building an effective website goes beyond design and copy. Ongoing maintenance such as SEO, marketing, and paid advertising is important for getting the most out of your website.
Search engine optimisation
SEO consultants are another important partner to work with when you’re building your website. They can advise you on creating specific types of content and using keywords to target particular categories of buyers and shoppers. This means you could make your website more visible to the people seeking your goods or services.
Social media marketing
Your online marketing team or SEO consultant might also be able to assist with social media marketing. You could consider integrating social media elements into your website; for example, a Facebook or Twitter button. These enhance your marketing strategy by encouraging visitors to your website to connect with your business across different channels and not just your website. Cross-linking (including links in your social media accounts to your website) can further boost traffic.
An online marketing advisor might recommend you try paid advertising campaigns, such as pay-per-click campaigns, along with your other online marketing strategies. Paid advertising can be a highly effective way to boost traffic, target certain words, and generate traffic immediately.
An advisor might assist you with selecting the right keywords, keyword research, and measurement of the outcome of campaigns. These aspects of online advertising can be time-consuming to undertake and difficult to master if you’re completely new to them.